Stop Using These Buzzwords

Imagine you’re a home buyer in the Woodstock area. While searching through thousands of real estate listings trying to find the magic combination of price, location, and space, imagine how frustrating it would be if you also had to sort through a bunch of nonsense copy. As real estate professionals, it’s our job to communicate clearly with our clients. At The Premier Group, we strive to do that every day. With that in mind, let’s look at three buzzwords real estate professionals should stop using.

  • Luxury. Perhaps the most overused word in real estate copy! You’ll find this term applied to everything from tiny studio apartments in decent neighborhoods to truly luxurious homes with prices seven digits or higher. It has become a meaningless term and is frustrating to clients who just want to know what they’re getting.
  • Quaint/Cozy. More often than not, this just means “small.” Savvy buyers know that, and those who are misled will quickly learn not to trust you. To avoid this, list square footage and let clients decide what works for them–after all, one man’s “cozy” is another family’s “living on top of each other.”
  • Triple Mint. This term isn’t overused so much as it’s used incorrectly. “Mint condition” means that a previously-owned property is in good shape, almost as if it was new. “Triple mint” refers to the home itself, the kitchen, and the bathroom(s)–not to other individual rooms. Don’t confuse or frustrate buyers with incorrect usage.

Providing good customer service starts with what you’re pitching potential buyers. The last thing you want is for your real estate copy to wind up on a list like this one, especially as media-savvy younger generations enter the buying market. Put yourself in their shoes and make your real estate listings clear, concise, and meaningful!